Server-side tracking
Recover the conversions your pixels miss
Safari, iOS and ad blockers stop browser pixels from reporting a meaningful share of your conversions — so your dashboards undercount and your ad bidding optimises on partial data. A first-party, server-side setup gets that signal back. Not sure if it affects you? Start with our 15-point tracking self-audit.
Benefits of using GTM Server-Side tracking
Why server-side
In a world of data privacy, security of personal information is a must
GTM Server-Side is a cutting-edge solution that takes the capabilities of traditional client-side tag management to a whole new level, providing enhanced control, flexibility, and performance for your website's analytics and data management needs.
Unlike the conventional client-side approach where tags and scripts are fired directly in the user's browser, GTM Server-Side processes and manages these tags on the server before the page is served to the user.
This server-side processing offers improved data privacy compliance, reduced data discrepancies, enhanced page load times, and increased data accuracy.
Set GTM Server-Side tracking steps
- 01Contact us
- 02Set up a call
- 03Requirement gathering
- 04Sign the contract
- 05We set up GTM Server-Side tracking
- 06Quality assurance
- 07All the data tracked on server side
Next step
Tracking in place? Bid on profit, not revenue
With conversions flowing server-side, the next win is the value you send Google Ads. Value-based bidding swaps revenue for profit or predicted LTV, so Smart Bidding optimises toward the customers that actually pay off.
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