About us

Extremum Digital

We're a team of senior analytics, data-infrastructure and advertising specialists — building measurement brands can trust since 2014.

We believe analytics has the power to grow a business and get the most out of every budget: from ad spend to digital and offline performance.

So we bring data engineers, web and product analysts, media buyers and marketing scientists under one roof — ready to be your full analytics and advertising partner.

The team

Senior specialists across the full stack — from data plumbing to media — so the work stays accountable end to end, with no hand-offs to juniors.

Data engineering

BigQuery pipelines, server-side tracking and the data plumbing your measurement runs on.

Web & product analytics

GA4, event design and product analytics that tie user behaviour back to revenue.

Media buying

Google, Meta and TikTok campaigns, fed the clean signal they need to bid well.

Marketing science

Attribution, LTV and value modelling that turn measurement into budget decisions.

Our mission

Build digital analytics and measurement infrastructure teams can trust

Help your business grow online and, increasingly, offline

Get the most out of your marketing, advertising and product performance

Reach the highest milestones of MarTech, AdTech and data analysis

Led by

Ilya Hopsha

Managing partner & CEO · in digital analytics since 2014

Ilya started as a digital analytics specialist in 2014 and built Extremum Digital to give brands measurement they can act on — and the senior team to deliver it.