Web Solutions

User Events

Tracking GA4 

User events tracking in GA4 refers to the process

of tracking specific user actions or events

on a website or app.

This allows businesses to gain insights into user behavior,

preferences, and interactions with their website or app.

GA4 offers a more flexible and robust user event tracking

system than previous versions of Google Analytics,

with the ability to track custom events and parameters.



Improved customer experience

Customizable event tracking

Event parameters

Enhanced analysis and reporting

No need for separate event tracking code

Google Campaign Manager

Google Marketing Platform

Firebase for Analytics

Google Ads

TikTok ads

Google Cloud Platform

Google Analytics

Google Tag Manager

Meta Ads


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