Web Solutions
Migration
to Server-Side
Tracking
Migration to server-side tracking refers
to the process of moving from client-side tracking
to server-side tracking, where data is collected
and processed on the server-side rather
than the client-side.
This migration offers several benefits including
increased data privacy and security, improved data
accuracy and completeness, and reduced reliance
on third-party cookies.
BUSINESS
VALUE
Increased data privacy and security: With server-side tracking, data
is collected and processed on the server-side, which helps to protect
user privacy and ensure compliance with data privacy regulations.
Improved data accuracy and completeness: Server-side tracking can help
to ensure that data is collected and processed accurately and completely,
reducing the likelihood of data loss or discrepancies.
Reduced reliance on third-party cookies: As many browsers are
moving away from third-party cookies, server-side tracking provides
an alternative solution for collecting and processing user data.
Flexibility and customization: Server-side tracking offers greater flexibility and
customization options, enabling businesses to tailor their tracking and data
processing to their specific needs.
Improved site performance: Moving tracking to the server-side
can help to reduce the amount of code running on the client-side,
which can help to improve site performance and speed.
Google Campaign Manager
Google Marketing Platform
Firebase for Analytics
Google Ads
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Google Cloud Platform
Google Analytics
Google Tag Manager
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