Web Solutions
Migration
to Server-Side
Tracking
Migration to server-side tracking refers
to the process of moving from client-side tracking
to server-side tracking, where data is collected
and processed on the server-side rather
than the client-side.
This migration offers several benefits including
increased data privacy and security, improved data
accuracy and completeness, and reduced reliance
on third-party cookies.
BUSINESS
VALUE
Increased data privacy and security: With server-side tracking, data
is collected and processed on the server-side, which helps to protect
user privacy and ensure compliance with data privacy regulations.
Improved data accuracy and completeness: Server-side tracking can help
to ensure that data is collected and processed accurately and completely,
reducing the likelihood of data loss or discrepancies.
Reduced reliance on third-party cookies: As many browsers are
moving away from third-party cookies, server-side tracking provides
an alternative solution for collecting and processing user data.
Flexibility and customization: Server-side tracking offers greater flexibility and
customization options, enabling businesses to tailor their tracking and data
processing to their specific needs.
Improved site performance: Moving tracking to the server-side
can help to reduce the amount of code running on the client-side,
which can help to improve site performance and speed.
![](https://framerusercontent.com/images/ZpEtG2Y3uZ8nQ1ChqQ40zySgXus.png)
Google Campaign Manager
![](https://framerusercontent.com/images/qUO52FdxSugC3a5IJZv8fAETTTo.png)
Google Marketing Platform
![](https://framerusercontent.com/images/6zZfJDSK5RCMG0PUxWNe4J2I910.png)
Firebase for Analytics
![](https://framerusercontent.com/images/fnbv2q32OUOYRQsLIPHZT1YDjXo.png)
Google Ads
![](https://framerusercontent.com/images/GiYg1q10UoumBpsaKdmGOLrz1BI.png)
TikTok ads
![](https://framerusercontent.com/images/FzuW3dmOx2uIoNpsjq9o12AXkA.png)
Google Cloud Platform
![](https://framerusercontent.com/images/ZWSG0SX9OMl1HeaaGpduugg.png)
Google Analytics
![](https://framerusercontent.com/images/5a0XsUzdueLjCC7jy6tdJb9xaIw.png)
Google Tag Manager
![](https://framerusercontent.com/images/9TcERqv9JUaZAPkbVJjgF0Ma3ng.png)
Meta Ads
![](https://framerusercontent.com/images/rP7KQPD2tkUKQfyiaIR1ew4TI.png)
BigQuery
We use a stack
of effective
technologies
Clients
The following brands trust us to solve their problems
![](https://framerusercontent.com/images/KdrSM2XHmpQpNaMSkc4QON4v47k.png)
![](https://framerusercontent.com/images/B0XOUYUraYg8bEABpWk23QbyO4s.png)
![](https://framerusercontent.com/images/eE9JFAo6xsq7aOn9a30Ps0t9mg.png)
Start a conversation
sales@extremum.digital