Web Solutions
Data Layer
Development
Data layer development refers to the process
of designing and implementing the layer of an
application that is responsible for managing
and manipulating data.
This layer is often referred to as the data access layer
or the data persistence layer, and it is an essential component
of any application that requires the storage and retrieval of data.
Overall, the development of a data layer is a critical part
of building a robust and reliable application.
It requires careful planning, design, and implementation
to ensure that data is stored and retrieved accurately
and efficiently.
BUSINESS
VALUE
Flexible yet durable solution for capturing data client side and making
it available in a well constructed taxonomy to front end and back end systems;
also enriching Customer Data Platforms.
Increase revenue by optimizing
spend towards high-value
customers
Well defined web data allows for marketing and performance reports
to be more accurate and opportunities for segments to be created
and used in targeting efforts.
Reduced waste through
improved targeting
Google Campaign Manager
Google Marketing Platform
Firebase for Analytics
Google Ads
TikTok ads
Google Cloud Platform
Google Analytics
Google Tag Manager
Meta Ads
BigQuery
We use a stack
of effective
technologies
Clients
The following brands trust us to solve their problems
Start a conversation
sales@extremum.digital