Assessment

GTM Account

Optimization

GTM optimization involves streamlining and improving

the management of a Google Tag Manager account

to enhance website performance and data quality.

This includes reducing the quantity of unnecessary tags,

ensuring efficient tag firing rules, and organizing tags

for better clarity and maintenance.

By implementing best practices and regularly auditing

the GTM setup, businesses can minimize data discrepancies,

improve website loading times, and achieve more accurate

and reliable data insights, leading to a more effective

and data-driven marketing strategy.

BUSINESS

VALUE

Clean and comprehensive GTM workspace.

Improved data quality.

Improved website speed.

Google Campaign Manager

Google Marketing Platform

Firebase for Analytics

Google Ads

TikTok ads

Google Cloud Platform

Google Analytics

Google Tag Manager

Meta Ads

BigQuery

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