Assessment
GA 4
Ecommerce
Audit
An eCommerce audit of Google Analytics involves
a comprehensive evaluation of the eCommerce
data to ensure its accuracy and completeness.
This involves reviewing the data collection setup,
including tracking codes, enhanced eCommerce settings,
and product feeds.
The audit may also involve analyzing user behavior data,
including product views, cart additions, and checkouts to
ensure the data accurately reflects customer behavior.
Additionally, the audit may include an assessment
of conversion tracking and revenue attribution to identify
opportunities for improvement.
By conducting an eCommerce audit, businesses can optimize
their Google Analytics setup and data collection, leading to more
informed decision-making and better business outcomes.
BUSINESS
VALUE
Enhanced ROI: by optimizing their eCommerce strategy based on data
insights, businesses can increase the effectiveness of their marketing
efforts, reducing wasted ad spend and improving overall ROI.
Increased revenue by analyzing eCommerce data, businesses can
identify opportunities to optimize their product offerings, pricing strategies,
and marketing campaigns, leading to increased conversions and revenue.
Improved customer experience by identifying and resolving issues with data collection and reporting,
businesses can gain a deeper understanding of their customers' behavior and preferences, allowing
them to tailor their eCommerce strategy to better meet customer needs and expectations.
Google Campaign Manager
Google Marketing Platform
Firebase for Analytics
Google Ads
TikTok ads
Google Cloud Platform
Google Analytics
Google Tag Manager
Meta Ads
BigQuery
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