GA 4



An eCommerce audit of Google Analytics involves

a comprehensive evaluation of the eCommerce

data to ensure its accuracy and completeness.

This involves reviewing the data collection setup,

including tracking codes, enhanced eCommerce settings,

and product feeds.

The audit may also involve analyzing user behavior data,

including product views, cart additions, and checkouts to

ensure the data accurately reflects customer behavior.

Additionally, the audit may include an assessment

of conversion tracking and revenue attribution to identify

opportunities for improvement.

By conducting an eCommerce audit, businesses can optimize

their Google Analytics setup and data collection, leading to more

informed decision-making and better business outcomes.



Enhanced ROI: by optimizing their eCommerce strategy based on data

insights, businesses can increase the effectiveness of their marketing

efforts, reducing wasted ad spend and improving overall ROI.

Increased revenue by analyzing eCommerce data, businesses can

identify opportunities to optimize their product offerings, pricing strategies,

and marketing campaigns, leading to increased conversions and revenue.

Improved customer experience by identifying and resolving issues with data collection and reporting,

businesses can gain a deeper understanding of their customers' behavior and preferences, allowing

them to tailor their eCommerce strategy to better meet customer needs and expectations.

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