Assessment
GA 4 Audit
The process of auditing a Google Analytics account
involves examining critical components to identify
and resolve issues related to the setup and data collection.
Once issues are identified, recommendations can be
provided to manage the account and improve data accuracy.
By conducting a thorough audit, businesses can ensure that
their Google Analytics data is reliable and actionable,
allowing for more informed decision-making.
This process may involve evaluating tracking codes,
reviewing filters and segments, analyzing conversion tracking,
and assessing data integrity.
Ultimately, the goal of auditing a Google Analytics account
is to optimize data collection and analysis for better
business outcomes.
BUSINESS
VALUE
Improved data accuracy by identifying and resolving setup and data collection
issues, businesses can ensure their Google Analytics data is accurate, reliable,
and actionable, leading to better decision-making.
Enhanced insights by reviewing user behavior and conversion data,
businesses can gain a deeper understanding of their audience and
optimize their marketing efforts accordingly.
Cost savings by identifying and resolving issues with data collection, businesses can avoid spending money on advertising
campaigns that are based on inaccurate or incomplete data. Additionally, by optimizing their Google Analytics setup,
businesses can reduce the likelihood of future issues, saving time and resources
We use a stack
of effective
technologies
Google Campaign Manager
Google Marketing Platform
Firebase for Analytics
Google Ads
TikTok ads
Google Cloud Platform
Google Analytics
Google Tag Manager
Meta Ads
BigQuery
Clients
The following brands trust us to solve their problems
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