Attribution
User Feauters
Attribution
Our approach to building advanced attribution models
involves activating behavioral data and analyzing key
user actions that impact conversion rates.
In addition to standard data on user interactions with
advertising systems, we incorporate behavioral data from
the site to gain a more comprehensive view of user behavior.
By leveraging machine learning algorithms, we are able
to identify the paths of users that lead to the highest
conversion rates and determine how these paths influence
overall conversion rates.
Ultimately, this approach enables us to optimize marketing
efforts and drive greater ROI for our clients.
BUSINESS
VALUE
Recover conversions lost due to ITP and etc.
Higher CR
Right last non direct channel
Full path user attribution models
![](https://framerusercontent.com/images/ZpEtG2Y3uZ8nQ1ChqQ40zySgXus.png)
Google Campaign Manager
![](https://framerusercontent.com/images/qUO52FdxSugC3a5IJZv8fAETTTo.png)
Google Marketing Platform
![](https://framerusercontent.com/images/6zZfJDSK5RCMG0PUxWNe4J2I910.png)
Firebase for Analytics
![](https://framerusercontent.com/images/fnbv2q32OUOYRQsLIPHZT1YDjXo.png)
Google Ads
![](https://framerusercontent.com/images/GiYg1q10UoumBpsaKdmGOLrz1BI.png)
TikTok ads
![](https://framerusercontent.com/images/FzuW3dmOx2uIoNpsjq9o12AXkA.png)
Google Cloud Platform
![](https://framerusercontent.com/images/ZWSG0SX9OMl1HeaaGpduugg.png)
Google Analytics
![](https://framerusercontent.com/images/5a0XsUzdueLjCC7jy6tdJb9xaIw.png)
Google Tag Manager
![](https://framerusercontent.com/images/9TcERqv9JUaZAPkbVJjgF0Ma3ng.png)
Meta Ads
![](https://framerusercontent.com/images/rP7KQPD2tkUKQfyiaIR1ew4TI.png)
BigQuery
We use a stack
of effective
technologies
Clients
The following brands trust us to solve their problems
![](https://framerusercontent.com/images/KdrSM2XHmpQpNaMSkc4QON4v47k.png)
![](https://framerusercontent.com/images/B0XOUYUraYg8bEABpWk23QbyO4s.png)
![](https://framerusercontent.com/images/eE9JFAo6xsq7aOn9a30Ps0t9mg.png)
Start a conversation
sales@extremum.digital