Attribution
User Feauters
Attribution
Our approach to building advanced attribution models
involves activating behavioral data and analyzing key
user actions that impact conversion rates.
In addition to standard data on user interactions with
advertising systems, we incorporate behavioral data from
the site to gain a more comprehensive view of user behavior.
By leveraging machine learning algorithms, we are able
to identify the paths of users that lead to the highest
conversion rates and determine how these paths influence
overall conversion rates.
Ultimately, this approach enables us to optimize marketing
efforts and drive greater ROI for our clients.
BUSINESS
VALUE
Recover conversions lost due to ITP and etc.
Higher CR
Right last non direct channel
Full path user attribution models
We use a stack
of effective
technologies
Google Campaign Manager
Google Marketing Platform
Firebase for Analytics
Google Ads
TikTok ads
Google Cloud Platform
Google Analytics
Google Tag Manager
Meta Ads
BigQuery
Clients
The following brands trust us to solve their problems
Start a conversation
sales@extremum.digital