Target audience


Creating a customer and user profiles involves identifying

the specific group of consumers who are most likely to be

interested in a particular product or service.

This group serves as the target audience for advertising

campaigns. The target audience can be defined by various

factors such as age, gender, income, location, and interests

By understanding the target audience, businesses can more

effectively tailor their marketing efforts and increase the likelihood

of reaching interested customers.



Website and ads personalization

Improved CR

Increased ROI

Google Campaign Manager

Google Marketing Platform

Firebase for Analytics

Google Ads

TikTok ads

Google Cloud Platform

Google Analytics

Google Tag Manager

Meta Ads


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