Propensity Modelling



Identifying a customer's buying stage is crucial

for brands to deploy effective marketing

strategies that drive conversions.

By establishing a purchase propensity score

at the customer level, brands gain valuable predictive

power in making marketing decisions.

This allows them to prioritize their marketing budget

towards customers who are most likely to convert,

resulting in a higher return on marketing spend.

Leveraging audience insights in this way leads to more

efficient marketing campaigns and ultimately, higher

conversion rates.



Individual records scored for their propensity

to churn, enabling data-driven business decisions

about resourcing strategies.

Increase ROI through improved

targeting & reducing low

quality leads.

Retaining Valuable Customers: Churn prediction

allows to identify customers who are at risk of leaving

and take proactive steps to retain them.

Google Campaign Manager

Google Marketing Platform

Firebase for Analytics

Google Ads

TikTok ads

Google Cloud Platform

Google Analytics

Google Tag Manager

Meta Ads


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