Propensity Modelling
Purchase
Prediction
Identifying a customer's buying stage is crucial
for brands to deploy effective marketing
strategies that drive conversions.
By establishing a purchase propensity score
at the customer level, brands gain valuable predictive
power in making marketing decisions.
This allows them to prioritize their marketing budget
towards customers who are most likely to convert,
resulting in a higher return on marketing spend.
Leveraging audience insights in this way leads to more
efficient marketing campaigns and ultimately, higher
conversion rates.
BUSINESS
VALUE
Individual records scored for their propensity
to churn, enabling data-driven business decisions
about resourcing strategies.
Increase ROI through improved
targeting & reducing low
quality leads.
Retaining Valuable Customers: Churn prediction
allows to identify customers who are at risk of leaving
and take proactive steps to retain them.
Google Campaign Manager
Google Marketing Platform
Firebase for Analytics
Google Ads
TikTok ads
Google Cloud Platform
Google Analytics
Google Tag Manager
Meta Ads
BigQuery
We use a stack
of effective
technologies
Clients
The following brands trust us to solve their problems
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