Attribution
Omni-Channel
Measurement
Strategy
An omni-channel measurement strategy involves
tracking and analyzing customer interactions across
multiple channels including websites, social media,
email, and mobile apps.
The goal is to gain a comprehensive understanding
of customer behavior and preferences, and use this
information to optimize marketing efforts and
improve customer experience.
This strategy should include key performance indicators
(KPIs) specific to each channel, as well as a unified dashboard
that brings together all data for a holistic view
of the customer journey.
Regular analysis and iteration based on data-driven insights
is essential to the success of an omni-channel measurement
strategy.
BUSINESS
VALUE
Improved Customer Experience by tracking
and analyzing customer interactions across
multiple channels
Increased Sales and Revenue by optimizing
marketing efforts based on data-driven
insights from multiple channel
Aggregated data sources available in centralized
location for data transport to activate strategies
like uniques, geo, and incremental strategies.
Google Campaign Manager
Google Marketing Platform
Firebase for Analytics
Google Ads
TikTok ads
Google Cloud Platform
Google Analytics
Google Tag Manager
Meta Ads
BigQuery
We use a stack
of effective
technologies
Clients
The following brands trust us to solve their problems
Start a conversation
sales@extremum.digital