Audience Profiling
LTV Prediction
A predictive analytics model of customer Lifetime Value will
leverage Google Cloud Platform (GCP) to store, analyze
and distribute records with a propensity value.
The accuracy and actionability of predicted customer
value models depends on availability of 1st party data.
A common solution focuses on the use of BigQueryML
as it provides a powerful streamlined solution for
producing results.
BUSINESS
VALUE
Increase revenue by optimizing to high value customers.
Apply a lifetime value propensity score, either an integer amount
or a category (high, med, low) to each record at the customer level.
Use of the lifetime value propensity score for activation strategies.
We use a stack
of effective
technologies
Google Campaign Manager
Google Marketing Platform
Firebase for Analytics
Google Ads
TikTok ads
Google Cloud Platform
Google Analytics
Google Tag Manager
Meta Ads
BigQuery
Clients
The following brands trust us to solve their problems
Start a conversation
sales@extremum.digital