Audience Profiling

LTV Prediction

A predictive analytics model of customer Lifetime Value will

leverage Google Cloud Platform (GCP) to store, analyze

and distribute records with a propensity value.

The accuracy and actionability of predicted customer

value models depends on availability of 1st party data.

A common solution focuses on the use of BigQueryML

as it provides a powerful streamlined solution for

producing results.

BUSINESS

VALUE

Increase revenue by optimizing to high value customers.

Apply a lifetime value propensity score, either an integer amount

or a category (high, med, low) to each record at the customer level.

Use of the lifetime value propensity score for activation strategies.

Google Campaign Manager

Google Marketing Platform

Firebase for Analytics

Google Ads

TikTok ads

Google Cloud Platform

Google Analytics

Google Tag Manager

Meta Ads

BigQuery

We use a stack

of effective

technologies

Clients

The following brands trust us to solve their problems

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