Audience Profiling
LTV Prediction
A predictive analytics model of customer Lifetime Value will
leverage Google Cloud Platform (GCP) to store, analyze
and distribute records with a propensity value.
The accuracy and actionability of predicted customer
value models depends on availability of 1st party data.
A common solution focuses on the use of BigQueryML
as it provides a powerful streamlined solution for
producing results.
BUSINESS
VALUE
Increase revenue by optimizing to high value customers.
Apply a lifetime value propensity score, either an integer amount
or a category (high, med, low) to each record at the customer level.
Use of the lifetime value propensity score for activation strategies.
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BigQuery
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of effective
technologies
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The following brands trust us to solve their problems
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