Audience Profiling

LTV Prediction

A predictive analytics model of customer Lifetime Value will

leverage Google Cloud Platform (GCP) to store, analyze

and distribute records with a propensity value.

The accuracy and actionability of predicted customer

value models depends on availability of 1st party data.

A common solution focuses on the use of BigQueryML

as it provides a powerful streamlined solution for

producing results.



Increase revenue by optimizing to high value customers.

Apply a lifetime value propensity score, either an integer amount

or a category (high, med, low) to each record at the customer level.

Use of the lifetime value propensity score for activation strategies.

Google Campaign Manager

Google Marketing Platform

Firebase for Analytics

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Google Cloud Platform

Google Analytics

Google Tag Manager

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