Audience Profiling

Data Driven


Identifying the factors that lead to a conversion

by a customer is the core of marketing attribution.

These models can be rule based in nature but this leaves

gaps in the understanding of impact from each of these


Unearthing the touchpoints through algorithmic means

allows for a data-driven approach to attribution and

audience segmentation.

Interactions with ads and conversions all become factors

in how these data-driven audiences are formed, allowing

for optimized media activations.



Increase ROI through data-driven means to audience creation,

allowing for hyper targeted ad placements and optimized media spend.

Establish an attribution environment that optimizes conversions

and/or media spend through data-driven means.

Well-defined conversion map and channel groupings.

Google Campaign Manager

Google Marketing Platform

Firebase for Analytics

Google Ads

TikTok ads

Google Cloud Platform

Google Analytics

Google Tag Manager

Meta Ads


We use a stack

of effective



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