Audience Profiling
Data Driven
Classification
Identifying the factors that lead to a conversion
by a customer is the core of marketing attribution.
These models can be rule based in nature but this leaves
gaps in the understanding of impact from each of these
touchpoints.
Unearthing the touchpoints through algorithmic means
allows for a data-driven approach to attribution and
audience segmentation.
Interactions with ads and conversions all become factors
in how these data-driven audiences are formed, allowing
for optimized media activations.
BUSINESS
VALUE
Increase ROI through data-driven means to audience creation,
allowing for hyper targeted ad placements and optimized media spend.
Establish an attribution environment that optimizes conversions
and/or media spend through data-driven means.
Well-defined conversion map and channel groupings.
We use a stack
of effective
technologies
Google Campaign Manager
Google Marketing Platform
Firebase for Analytics
Google Ads
TikTok ads
Google Cloud Platform
Google Analytics
Google Tag Manager
Meta Ads
BigQuery
Clients
The following brands trust us to solve their problems
Start a conversation
sales@extremum.digital