Audience Profiling
Customer Profile
Segmentation
Customer data including sales, ad exposure,
product purchases and seasonality all help shape
the data story around customer behavior.
These data points can be used to create rule based
segments within existing customer databases to define
distinct cohorts of customers with unique
characteristics.
Rules based segmentation analysis allows for these
characteristics to be tested to determine which are
the most impactful in creating valuable audiences.
The understanding of these characteristics allows for
new media strategies, insights into customer value
and opportunities for product enhancements.
BUSINESS
VALUE
Defined customer segments with rule based logic
that can be applied to new customers to place them
in a defined segment.
Aggregated data sets, existing in an analytics
environment that allows for holistic transformations
and segmentation of data.
Decreased media waste through rules based
audiences that are defined by their value.
Increased ROI through evaluation of holistic
performance with the combining of customer data.
Google Campaign Manager
Google Marketing Platform
Firebase for Analytics
Google Ads
TikTok ads
Google Cloud Platform
Google Analytics
Google Tag Manager
Meta Ads
BigQuery
We use a stack
of effective
technologies
Clients
The following brands trust us to solve their problems
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