Attribution
Cloud-based
Data Driven
Attribution
In order to measure the impact of each channel
on a customer's journey, statistical models are necessary
to calculate the value of each media interaction.
There are various types of statistical and machine
learning-based digital attribution models that can be built,
including regression and geo-based models.
These models provide a durable option for evaluating
the impact of each channel and are not affected by
the reduction of third-party cookies.
However, it is important to consistently iterate and
update these models as new insights are discovered
and data sources shift over time.
BUSINESS
VALUE
Marketing attribution model that is fitted to the available
data sources and durability of the solution, to provide
an understanding of individual impact from each channel.
New insights from an attribution model that sits
across marketing touch points to provide a holistic view
of performance and strategy opportunities.
Google Campaign Manager
Google Marketing Platform
Firebase for Analytics
Google Ads
TikTok ads
Google Cloud Platform
Google Analytics
Google Tag Manager
Meta Ads
BigQuery
We use a stack
of effective
technologies
Clients
The following brands trust us to solve their problems
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