Hypothesis Planning

Brand Lift


We use different techniques to measure the impact

of advertising or marketing campaigns on brand

awareness and perception.

We do analytics by surveying a sample of consumers

before and after exposure to the advertising or marketing

activity to determine if there has been a change in their

perceptions of the brand.

.The business value of brand lift studies lies in their ability

to provide valuable insights into the effectiveness of advertising

or marketing campaigns.



Budgets optimisation

Conversions and revenue optimisation

Improved ROI

Google Campaign Manager

Google Marketing Platform

Firebase for Analytics

Google Ads

TikTok ads

Google Cloud Platform

Google Analytics

Google Tag Manager

Meta Ads


We use a stack

of effective



The following brands trust us to solve their problems

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