Propensity Modelling
Audience
Scoring
Audience scoring is the process of evaluating
and ranking different segments of a target
audience based on their attributes and behaviors.
It involves analyzing various data points such as
demographics, online activity, and purchasing history
to create a detailed profile of each segment.
This allows them to prioritize their marketing budget
towards customers who are most likely to convert,
resulting in a higher return on marketing spend.
The resulting scores can be used to identify high-value
customers, tailor messaging to specific segments,
and optimize marketing efforts.
BUSINESS
VALUE
Individual records scored for their propensity
to churn, enabling data-driven business decisions
about resourcing strategies.
Increase ROI through improved
targeting & reducing low
quality leads.
Retaining Valuable Customers: Churn prediction
allows to identify customers who are at risk of leaving
and take proactive steps to retain them.
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Google Campaign Manager
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Google Marketing Platform
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Firebase for Analytics
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Google Ads
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TikTok ads
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Google Cloud Platform
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Google Analytics
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Google Tag Manager
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Meta Ads
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BigQuery
We use a stack
of effective
technologies
Clients
The following brands trust us to solve their problems
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Start a conversation
sales@extremum.digital