Advertising
Audience Strategy
& Activation
The process of delivering a strategy and creating
high-performing audiences that are tailored to a marketer's
needs involves various techniques, such as activation within
a platform using customer match, utilizing offline conversions API,
and importing audiences across platforms.
This approach is designed to generate high value
audiences that are more likely to engage with
a marketer's content and drive conversions.
By leveraging these techniques, businesses can
optimize their advertising efforts, improve ROI,
and achieve better results.
Ultimately, the goal is to deliver more targeted
and effective advertising to the right audience,
resulting in increased revenue and business growth.
BUSINESS
VALUE
Increased revenue and profit through
prioritizing 1st party data as the core pillar
of the audience activation strategy
Shift towards customer match, bringing the value
of 1st party data to the front of the audience
strategy, to activate and measure against.
Activation of media in a test-and-learn framework that allows adjustments
to audience strategies. The test-and-learn framework will help serve as
a legacy record of strategies that have been used previously.
Google Campaign Manager
Google Marketing Platform
Firebase for Analytics
Google Ads
TikTok ads
Google Cloud Platform
Google Analytics
Google Tag Manager
Meta Ads
BigQuery
We use a stack
of effective
technologies
Clients
The following brands trust us to solve their problems
Start a conversation
sales@extremum.digital