Extremum Digital

subaru

41%

increase in ROAS

increase in Conversion Rate

THE APPROACH

SUBARU started from an enhanced Google Analytics setup with call and form tracking

in order to understand which sessions lead to a test-drive. Since Subaru invests heavily in Google Ads

display campaigns, it was crucial to understand post-view conversions, which is why parallel tracking

was implemented in 360 Campaign Manager.

SUBARU started from an enhanced Google Analytics setup with call and form tracking in order to understand which sessions lead to a test-drive. Since Subaru invests heavily in Google Ads display campaigns, it was crucial to understand post-view conversions, which is why parallel tracking was implemented in 360 Campaign Manager.

As real time data was not required, SUBARU set up batch data downloads from Google Analytics,

Campaign Manager 360 and CRM to Google Cloud Platform, and joined test drive entries with vehicle purchases.

An automatic Data Studio report with key business and digital marketing metrics has been created to monitor

campaign performance in real time.

As real time data was not required, SUBARU set up batch data downloads from Google Analytics, Campaign Manager 360 and CRM to Google Cloud Platform, and joined test drive entries with vehicle purchases.

An automatic Data Studio report with key business and digital marketing metrics has been created to monitor campaign performance in real time.

Sales funnel report was created as well , starting from calls and form submissions,

ending up with car or service sales with marketing channel breakdown.

THE CHALLENGE

Subaru is a large automaker best known for engineering, safety, reliability, and functionality

of its vehicles. Subaru’s business model centered on selection and concentration of limited

management resources, creating added value, and pursuing uncompromising differentiation.

Subaru is a large automaker best known for engineering, safety, reliability, and functionality of its vehicles. Subaru’s business model centered on selection and concentration of limited management resources, creating added value, and pursuing uncompromising differentiation.

The Result

SUBARU was able to successfully connect online and offline data.

Further, these connection efforts resulted in a 41% increase in ROAS for Subaru's entire digital

marketing stack. Through SUBARU work, Subaru can better understand customer journeys

and feel confident in their campaigns performance.

SUBARU was able to successfully connect online and offline data. Further, these connection efforts resulted in a 41% increase in ROAS for Subaru's entire digital

marketing stack. Through SUBARU work, Subaru can better understand customer journeys and feel confident in their campaigns performance.

About client

Subaru is the automobile manufacturing division

of Japanese transportation conglomerate Subaru

Corporation, the twenty-first largest automaker

by production worldwide.

Subaru is the automobile manufacturing division of Japanese transportation conglomerate Subaru Corporation, the twenty-first largest automaker by production worldwide.

Industry

Location

Automotive

Eastern Europe

PRODUCTS