5%
5% increase in AOV
for return visiotors
The Challenges
The client is a dynamically developing food service company. For 17 years it has been
a reliable supplier of products and solutions in the HoReCa market in Eastern Europe.
The company had an issue in understanding user behavior between website, iOS and Android
mobile applications and how the company could stimulate users' purchase and increase AOV
via promotions, notifications etc.
THE APPROACH
First of all Extremum Digital set up mobile analytics hit tracking via Firebase and captured
authorized users IDs. It was essential to capture the user's ID in a custom dimension in
Google Analytics as well. All the data was then stored in Google Cloud Platform BigQuery.
We established everyday data uploads from Firebase and Google Analytics API.
The crucial problem was that users in mobile apps had different IDs from website.
In solving this problem we set up global user ID that was used in OLAP data warehouse
and for matching Google Data Studio (Looker Studio) was selected as a Business Intelligence
tool to visualize users overlaps between mobile apps and website, users’ journey map leading
to purchase, calculate LTV and predictive LTV.
The Result
Extremum Digital connected users’ behaviour from iOS, Android mobile apps and website,
calculated user overlaps that allowed it to create notifications and promo plan.
As the result, client company managed to increase Average Order Value for return users
for 5% and increased customer’s Lifetime Value Through Extremum Digital work, Subaru
can better understand customer journey and feel confident in their campaigns performance.
About client
Industry
Location
Retail
Eastern Europe
PRODUCTS
Google Cloud Platform
Firebase
Google Tag Manager
Server-Side
Google Analytics
Start a conversation
sales@extremum.digital